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Is it acceptable to take a press release written for a North American audience and issue it in Europe without any changes?


I work for an agency that regularly receives press releases in from an American Multi National. What we do with these is to “Europeanise” them. We put them into Queens English and take out any American Phraseology.

The releases are sent to English language trade journals that cover Europe and the UK.

What is your view? Is this something we should be doing or are we wasting our time, will the editors use our material regardless, if they deem the story to be newsworthy enough?

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This entry was posted on March 23, 2009, 5:59 pm and is filed under Public Relations. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

  1. #1 by Eoin Ó Riain on March 26, 2009 - 2:51 pm

    I think here is little point in anglicising American releases – except perhaps correcting their quaint spelling and the sometimes obscure sporting references..but in this day and age most people who have a good command of English will know what the story is about…if it’s a good story properly told no good editor will ignore it.

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