No blog posts for several weeks then two at once. I was visiting a client in Aberdeen last week as part of my day job. As you would expect with them being in Aberdeen, they are involved in the oil and gas industry.
This company are specialists in Oil and Gas measurement. Now I would not have expected there to be a similarity between the service that they offer their clients and the service that our agency offers but there is. One thing that I was told over and over is that they manage their clients reputation, just as we in the PR industry do.
The reputation of an oil and gas company can be damaged if the amount of oil or gas they report as being delivered to the pipeline differs (within a defined tolerance) from the amount the pipeline operator receives. A consistently different reading can mean that the pipeline operator bans them access to the pipe unless they sort it out. This, in effect, shuts them down. My client ensures this does not happen, protecting their reputation.
Not all their customers see it like that because it depends on the level of that person in the organisation, however this is one of the messages we have been tasked with getting across.
It did occur to me that as this is about reputation maybe one of our target audiences should be the PR departments of their potential customers. How do you think this would work, one PR person talking to another? Is this a non-starter or a good idea? Is the link with reputation too tenuous for an in-house PR person to take notice?
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